As a key contributor to company growth and success, I collaborated extensively with Marketing and Communication teams, including Digital Marketing, Press and Communications, Product and Product Marketing, Event Marketing, and Commercial teams such as Sales, Services, and Account Management. My design expertise was instrumental in supporting B2B marketing strategies across various channels, ensuring consistent brand messaging and visual identity in social designs, one-pagers, and other collateral, while also globally regionalizing creative for North America, EMEA, and APAC markets.

Creating modern, engaging, and original visual design content for leasing facing initiatives, tenant activations, and consumer focused promotions to develop the Industry City brand identity.

In addition to formulating concepts and overseeing the execution into a final product, I incorporate the full process gamut of sketches, mockups, and prototypes into deliverable and applicable pieces.

I also contribute to the management and growth of both the Industry City website and Portal, by developing new content and pages, as well as keeping content current. I analyze performance metrics for both platforms by reading and highlighting key points in the reports reflecting the performance of paid marketing/ad efforts. I incorporate ad strategies and determine their best integration with existing efforts such as PR and organic media.

As an integral part of the Industry City team, I compose presentations, decks, event promo materials, and other collateral for community, leasing, and activation initiatives. I work closely with our:
• Development team to review and edit renderings
• Leasing team to review floorplans, testfits, and photograph build outs and white boxes
• Digital agencies to critique mockups and campaigns
• Print shop to prototype and produce our physical collateral

Proudly partnering with an amazing clientele, I delivered comprehensive design and brand strategy solutions across a vibrant spectrum of industries. My work empowered businesses ranging from global real estate powerhouses and influential financial institutions to cherished local establishments and vital community organizations.

Sitting on a panel with successful business owners, startup CEO’s, founders, entrepreneurs, and with the Chief Administrative Officer of the Brooklyn Navy Yard, Jocelynne Rainey was an unbelievable opportunity. I discussed experiences such as; the tech boom in Downtown Brooklyn, the expanding real estate market, and being a diverse millennial in the modern workforce.

Working in the Office of Public Affairs and Partnerships I had the exclusive opportunity to support the Office of the President, Professional Development Center, and the Communications Department.

My responsibilities included creating collateral and advertising materials for the Professional Development Center, City Tech’s Public Affairs department and, NYC Department of Small Business Services. These assets were in line with the colleges newly formed Brand Guidelines. Collateral materials consisted of program brochures, event promotional posters, website heros, and social media posts. All designs were cross-media ready - every element could be used digitally and in print form.
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• Created the second campus wide advertising campaign for the Brooklyn Tech Triangle Internship Program (BTTIP). Designed fresh new visuals, displays in high traffic locations, social media and website hero banners
•Co-branded the Infor Center of Excellence with the Hook & Loop team at Infor •Researched wayfinding inspiration for the Infor CoE and designed wall graphics.
•My photography skills were retained to capture students and employers at professional development events on campus.

Social Ink is a progressive Brooklyn-based web design and development studio. Specializing in intuitive user experiences (UX), accessible, responsive interfaces (UI), distinct visual identity, and robust future proof code.Serving nonprofits, foundations, community groups, educators, creative entrepreneurs, and small business, Social Ink pride themselves on being a nimble, local design and development shop.
• Conducted project analysis & research
• Alpha-testing websites
• Designed front-end wireframes for new projects.
• Edited content in Wordpress dashboard

The Creative Arts Team (CAT) at The City University of New York uses the power of drama to inspire youth to learn more. CAT has worked in nearly 1,000 classrooms and communities in the five boroughs of NYC. Their students reflect the City’s economic, ethnic, and cultural diversity. Over more than 40 years of existence, they have worked with more than a million youth.

My role consisted of understanding the various sub responsibilities of the organization and accommodating their needs.
• I facilitated the creation of a master spreadsheet with politicians, public officials, and local district representatives for the purpose of fundraising.
• Boosted print and assembly times for collateral materials such as brochures, books, flyers, and donation thank you cards.
• Traveled to many associated schools, public offices, and municipalities across NYC to deliver and pick up marketing materials, signatures, certificates and other official documents.