Mastering the Tools of the Trade:
‍my comprehensive Tech Stack

I use Adobe Creative Cloud for graphic design, leveraging its powerful suite of applications to craft compelling visuals, graphics, and assets, that capture attention and communicate effectively across various platforms and mediums.

I utilize Figma for collaborative UI/UX design, prototyping, and design system management. I use Figma to create user-centered designs, collaborate with developers and stakeholders, and maintain consistent design language across projects.

I utilize Canva for creating quick designs for social media, presentations, and other marketing materials. I use Canva for efficient content creation, particularly when speed and ease of use are paramount.   

I am proficient in all Microsoft Office Suite applications. I use these tools daily for creating documents, spreadsheets, and presentations, ensuring clear communication and efficient data management.
‍

I am highly skilled in Google Suite applications, Sheets, Slides, Docs, and Drive.
I leverage these tools for collaborative work, document creation, and data analysis, fostering seamless teamwork and efficient project management.

I am proficient in Google Analytics, tracking website traffic, analyzing user behavior, and measuring marketing campaign effectiveness. My Google Analytics understanding provides data-driven insights.
‍

I utilize AI tools like Gemini, OpenAI, and Firefly to enhance my creative process.  I use these tools for brainstorming, generating initial design concepts, and automating repetitive tasks, boosting efficiency and exploring new creative avenues.

I build and manage responsive websites using Webflow, a powerful no-code platform. I use Webflow to create visually appealing and functional websites for clients, from landing pages to complex web applications, without needing extensive coding.   

I have extensive experience with WordPress, the world's most popular CMS. I use WordPress to develop and customize websites, manage content, and implement plugins, ensuring seamless website functionality and a positive user experience.

I am proficient in Shopify, designing and developing e-commerce stores. I use Shopify to customize themes, manage products, and integrate apps, creating effective online shopping experiences that drive sales.

I use Squarespace to create visually appealing and user-friendly websites. I utilize Squarespace for rapid website development and deployment, particularly for smaller businesses and portfolio websites.  

I use SplashThat for creating and event marketing, managing event websites and registration.  I utilize SplashThat to design visually appealing event pages and streamline the registration process, ensuring a smooth experience for event attendees.

I utilize Marketo for marketing automation, email marketing, landing pages, and lead generation. I use Marketo to create targeted campaigns, track performance, and optimize marketing efforts, maximizing ROI and driving business growth.

I use Mailchimp for email marketing campaigns, list management, and automation. I utilize Mailchimp to create targeted email campaigns, nurture leads, and track results, driving engagement and conversions.
‍

I utilize Hootsuite for social media management, scheduling posts, and analyzing performance. I use Hootsuite to manage social media presence efficiently and effectively, maximizing reach and engagement.

I utilize MURAL for visual collaboration and brainstorming with teams and clients. I use MURAL to facilitate effective communication, idea generation, and collaborative problem-solving, maximizing team productivity.   

I use Notion for project management, note-taking knowledge management, and collaborative workflow. I rely on Notion to stay organized, manage projects effectively, and maintain a centralized repository of information.   

I am familiar with Jira for project management and issue tracking. I use Jira to collaborate effectively with development teams, track progress, and ensure projects are delivered on time and within budget.