Authentic Global Teams
Photography Library Build
I facilitated collaboration with Marketing and Communication teams and leadership at Index Exchange—including those focused on digital marketing, press and communications, product marketing, event marketing, sales, services, and account management—to build a comprehensive and authentic photography library.  Leveraging my design expertise, I supported B2B marketing strategies across various channels, ensuring brand consistency and messaging.  Critically, I globally regionalized creative and designs across North America, EMEA, and APAC to resonate with unique target audiences in each market.
Asset Creation & Global Impact
The photography library project significantly enhanced Index Exchange's visual storytelling capabilities, providing a rich collection of authentic images that resonated with diverse audiences globally. Key metrics demonstrate the project's impact:
The project resulted in a substantial library of high-quality, authentic photographs featuring Index Exchange teams, technologies, products, offices, events, DEI initiatives, and sustainability projects across the company's global footprint. The photography library showcased the diversity of Index Exchange's global teams and initiatives, ensuring authentic representation across North America, EMEA, and APAC regions.
The photography library provided a valuable resource for marketing and communication teams, enabling them to create more engaging and impactful materials across various channels, from website content and social media posts to press releases and marketing collateral.
Explore My Creative Portfolio
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