Friends Work Here Website Redesign and Brand Update
Brand Update and Website Reimagined
Friends Work Here, an intentionally small and creative co-working community nestled in the heart of Boerum Hill, Brooklyn, presented an opportunity to enhance its brand and digital presence within the competitive co-working space market. This spec project mirrors the approach taken with CAMP North End, aiming to modernize their visual identity and create a cohesive digital experience. The goal was to build upon their existing community-centric ethos and elevate it with a refreshed brand that resonates with modern creatives and entrepreneurs.
Scope & Services:
- Brand Identity Redesign: Refined logo, new typography, and color palette to reflect the creative and community-driven atmosphere.
- Website Redesign: Modernized design, improved navigation, and optimized mobile experience, including a redesigned contact form.
- Custom Templates: Created templates for social media and marketing materials, ensuring consistent brand application.
- Swag Design: Designed branded tote bags, dad caps, and coffee mugs for member engagement and brand promotion.
In-Situ Brand Mockups & Localized Ad Strategy:
The in-situ brand mockups showcase a localized advertising strategy tailored to the Brooklyn and NYC market. These mockups include:
- MTA subway ad in Downtown Brooklyn by City Hall.
- Times Square billboard ad for increased visibility.
- A-frame stand for storefront promotion.
- Poster promoting the space placed in a hip Brooklyn bridge.
- Large format ad in SoHo.
- Mobile contact form demonstration.
This strategy highlights the brand's adaptability and potential reach across diverse touchpoints, from hyper-local placements to high-profile advertising spaces.
Optimized Mobile Contact Form:
A key component of the website redesign was the optimization of the contact form for mobile devices. A multi-step, engaging workflow was implemented to improve user experience and increase lead generation.
Advanced Next Steps:
Further collaboration would focus on developing a comprehensive content marketing strategy, including blog posts, member spotlights, and community event promotions. Implementing a CRM system to manage member relationships and streamline communication would also be a priority. Data-driven analytics would be used to track website performance, optimize marketing campaigns, and ensure continuous improvement.
Resources ⮑
Brand & Digital Engagement Impact
This spec project aimed to demonstrate the potential impact of a comprehensive brand and website redesign for Friends Work Here. While specific data is unavailable, the project's success can be measured by its potential to achieve the following:
The refined visual identity and localized advertising strategy would strengthen Friends Work Here's brand appeal, attracting new members and fostering a stronger sense of community. The in-situ mockups would increase visibility and recognition within the Brooklyn and NYC creative co-working market.
The website redesign, particularly the optimized mobile contact form, would significantly improve user experience and lead generation. The custom templates and swag design would enhance brand consistency and member engagement, contributing to a more vibrant co-working community.
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