Homepage Redesign
One Exchange. Every Channel
I redesigned the Index Exchange website's homepage hero section to create a compelling and user-centric experience around the launch of a new initiative focused on Streaming TV (STV). Â Partnering closely with the content and digital teams, as well as key stakeholders, I developed a design that significantly increased awareness of the STV initiative and drove exponential traffic to the corresponding page and content.
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Website Performance & User Engagement
The homepage redesign successfully increased awareness of the STV initiative and drove significant traffic to relevant content. Key metrics demonstrate the impact of the redesign:
The redesign resulted in a substantial increase in website traffic to the dedicated STV page and related content.
The homepage redesign effectively communicated the key messages of the STV initiative, ensuring clarity and consistency in brand messaging.
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