Index Explains
Ad Tech Simplified
I spearheaded the year-long development of "Index Explains," a revolutionary, industry-leading educational video series designed to simplify complex ad tech concepts. Â From initial concept and ideation, I oversaw the project's entire lifecycle, including initiating filming and editing, researching, and managing an agency to scale production and improve efficiency. Â Throughout the process, I remained a collaborative leader, contributing to ongoing reviews and providing on-set management, ensuring high-quality content and a consistent brand voice.
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Resources ⮑
Indexexchange.com
Reach & Engagement
"Index Explains" significantly expanded Index Exchange's reach and engagement within the ad tech community. While specific viewership data is confidential, the series' success is evident through several key indicators:
"Index Explains" quickly gained recognition as a valuable educational resource within the ad tech industry, positioning Index Exchange as a thought leader and trusted source of information. This recognition was reflected in positive feedback from industry partners, clients, and media
"Index Explains" successfully simplified complex ad tech concepts, making them accessible to a broader audience. The series empowered industry professionals to better understand the nuances of digital advertising, contributing to a more informed and engaged community.
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