CES, Cannes, DEMXCO
Event Marketing & Designs
I played a key role in supporting the event marketing and communications teams at Index Exchange, creating impactful designs for tentpole events like CES, Cannes Lions, DEMXCO, and other niche hybrid events. My contributions spanned the entire event lifecycle, from leading the ideation process and managing agency partnerships to exploring and implementing experimental design elements. I also provided support to print vendors, ensuring high-quality materials, and played a crucial role in cohesive social media coverage, assisting in content creation both live during the event and for post-event recaps.
Event Impact & Engagement
My design contributions significantly enhanced Index Exchange's presence and engagement at key industry events. While specific attendance or lead generation numbers are confidential, the success of these events can be measured by several key outcomes:
The visually compelling designs and cohesive social media strategy I implemented significantly increased Index Exchange's brand visibility and awareness at these high-profile events. This was reflected in increased social media mentions, engagement with event attendees, and positive feedback from industry partners.
The innovative and experimental design elements I incorporated into event materials and activations enhanced Index Exchange's brand perception, positioning the company as a leader in innovation and creativity within the AdTech space.
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