CAMP North End Brand and Website Rebrand

CAMP North End, a sprawling 76-acre urban reuse development in Charlotte, NC, presented a unique opportunity to revitalize its brand and digital presence within the commercial real estate landscape. I ambitiously reached out to their executive team, proposing a comprehensive brand update that would honor the site's rich industrial history while bridging the gap to a modern, responsive digital experience. The goal was to not only modernize their visual identity but to also create a cohesive and engaging digital experience that would resonate with a diverse audience of tenants, visitors, and community members, ultimately enhancing the site's appeal within the competitive commercial real estate market. I recognized the potential to elevate their brand, transforming it into a dynamic and forward-thinking destination for businesses and community alike.

Services Provided:

• Brand Identity Redesign: Modernized logo, new logo lockups, type family, and fonts, ensuring legibility across responsive devices.
• Expanded Color Library: Developed a flexible color palette to support diverse marketing and event needs.
• Website Redesign (Webflow): Improved visual engagement, new content sections, and a fully responsive event calendar.
• Custom Templates: Created templates for presentations and social media, ensuring consistent brand application.

In-Situ Brand Mockups & Ad Strategy:

The in-situ brand mockups serve as a demonstration of a comprehensive advertising strategy within the commercial real estate sector. By placing the redesigned brand in real-world settings – urban murals, localized posters, transit advertising, and digital displays – I showcase the brand's versatility and potential reach. This approach highlights how a cohesive visual identity can be effectively integrated into a multi-channel marketing campaign, driving awareness and engagement across various touchpoints relevant to commercial real estate audiences.

Email Marketing Strategy:

Beyond the visual redesign, I envision implementing a robust email marketing strategy for CAMP North End, a crucial component of modern commercial real estate marketing. This would involve segmenting their email list into defined groups for targeted messaging, creating a monthly content calendar for newsletters, event blasts, and other communications, and designing modern, self-serve email templates. This would enhance engagement, drive conversions, and build stronger relationships with their audience within the commercial real estate ecosystem.

"Expected Growth: A 30% increase in website traffic and a 20% rise in event attendance throughout the year following the launch."

Advanced Next Steps:

Further collaboration would include developing a comprehensive content strategy, expanding the website's interactive features, and implementing a data-driven approach to track and optimize marketing performance. This would involve leveraging analytics to refine messaging, identify new opportunities for engagement, and ensure the brand continues to evolve and resonate with its target audience within the commercial real estate market. The new website will also increase SEO both from legacy pages but also from new content.

Resources ⮑

View the site design