BLDG

NYC - ATX - SF
Art Direction, Graphic Design, Web Design, Brand Identity, Market Research and Strategy

Client

BLDG

Date

2022

Role

Art Director, Designer, Strategist, Manager

Website

BLDG

NYC - ATX - SF

The future of commercial development rests on the incoming workforce, and these talented individuals demand a tech-focused workplace and an activation-packed event space nearby. BLDG is my study exploring this new type of development—one in which the workforce can eat, shop, play, and, of course, work, all within a single location.

Concept Validation & Market Interest

The BLDG concept explores a new model for commercial development, and its success can be measured by market interest and validation of the underlying principles. While specific data may be limited at this stage, key indicators suggest the concept's potential:

Industry & Investor Interest

The BLDG concept aligns with current market trends, including the increasing demand for integrated live-work-play environments and tech-focused workspaces. The BLDG study serves as a foundation for future development projects, providing a clear vision and framework for creating modern, integrated commercial spaces.

Innovation in Commercial Real Estate

The BLDG concept represents innovation in the commercial real estate sector, addressing the evolving needs of the modern workforce and pushing the boundaries of traditional development models. The BLDG study contributes to the ongoing dialogue about the future of work and commercial development, positioning BLDG Exchange as a thought leader in the space.

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