Brand Refresh
The New Index
Spearheaded the largest brand redesign in Index Exchanges history. Provided extensive guidance under directorial leadership, including agency management, timeline creation, facilitating internal review meetings, consolidating actionable feedback, and collaborating with the internal press team to develop visual communication for external audiences. This complex, five-month project ensured a successful brand refresh.
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Resources ⮑
Impact & Results
The brand refresh significantly enhanced Index Exchange's market presence and brand perception. While specific numerical data is confidential, the project's success can be measured by several key outcomes:
The refreshed brand identity was positively received by industry partners, clients, and media, leading to increased brand visibility and recognition within the AdTech space. This was evidenced by increased social media engagement, positive media coverage and anecdotal feedback from key stakeholders.
The brand refresh successfully modernized Index Exchange's image, conveying innovation, leadership, and a forward-thinking approach. This enhanced brand perception strengthened the company's position in the market and contributed to increased client confidence.
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