Fastest Growing Submarket
High-End Marketing Materials
Combining the best attributes of print and digital, I designed a cohesive marketing system to showcase the one-of-a-kind, 807,000 SF office property at 837 Washington St. Situated in the heart of the Meatpacking District, with unparalleled views of the High Line and the Hudson River, and part of Midtown South’s strongest and fastest-growing submarket, this property offers a unique appeal. The retail space is home to Samsung’s NYC flagship store, a destination that blends fashion, art, technology, and sports in unprecedented ways, bordering on experiential retail.
‍At the center of the marketing system is an 80-page hardcover book, creating a unique tactile experience, accompanied by an interactive 40-slide digital presentation.
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Marketing Impact & Property Positioning
The high-end marketing materials for 837 Washington St. were designed to attract premium tenants and effectively position the property within a competitive market. Key metrics demonstrate the campaign's success:
The marketing materials effectively highlighted the property's key features, including its prime location in the Meatpacking District, its expansive floorplates, and its connection to the Samsung flagship store. The 80-page hardcover book and interactive digital presentation conveyed the prestige and unique attributes of 837 Washington St., creating a strong first impression on potential tenants.
The high-end design and unique tactile experience of the hardcover book helped differentiate 837 Washington St. from competing properties in the market. The marketing materials provided valuable support for the Eastdil Secured leasing team, equipping them with compelling tools to showcase the property and attract potential tenants.
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