Future of Addressability
Addressability Guide
I developed an interactive, mobile-optimized guide, adhering to the Index Exchange brand style and incorporating engaging visuals, to support partners, publishers, marketers, and the broader AdTech industry in navigating the evolving landscape of addressability. The guide provided a comprehensive overview of the history of cookies, user privacy regulations, and privacy-first solutions. I utilized Adobe Creative Cloud tools (InDesign, Illustrator, Photoshop) to create brand illustrations, infographics, and industry case studies. Â A custom social media strategy was executed via Marketo emails, Instagram, LinkedIn, and blog posts for B2B audiences. The guide was hosted on a Marketo Landing Page in PDF format for analytics and metrics tracking.
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Audience Engagement & Impact
The Addressability Guide successfully educated and engaged the target audience, driving awareness of Index Exchange's expertise in privacy-first solutions. Key metrics highlight the guide's effectiveness:
The campaign achieved significant reach and engagement across all targeted channels, including Marketo emails, Instagram, LinkedIn, and blog posts.
The Marketo Landing Page effectively captured lead information, enabling valuable insights into audience demographics and interests.
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