Industry City Athletic Club
Workplace Fitness
Industry City offers numerous tenant amenities, including five acres of cultivated courtyard space, an intimate lounge, a Food Hall, and an on-campus gym. As the workplace continues to transform, developing a strong brand identity for the fitness center became essential. The gym's visual identity needed to reflect both the reclaimed wood, glazed brick, and blackened steel architecture of Industry City and the modern amenities offered within the fitness center.
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Brand Perception & Member Engagement
The visual identity of the Industry City Athletic Club aimed to attract tenants and foster a sense of community around fitness. Key metrics demonstrate the brand's impact:
The gym's visual identity successfully aligned with the overall Industry City brand, reflecting the unique architecture and aesthetic of the campus.
Tenant feedback on the gym's branding and facilities was overwhelmingly positive, with many appreciating the convenient access to a high-quality fitness center within the Industry City campus.
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