Maximize Ad Revenue
Omni Channel Holiday Guide
I supported Index Exchange marketers in creating a comprehensive guide to maximize ad revenue during the peak holiday season. Â I enhanced the Index Exchange brand style with on-brand, seasonal visuals using Adobe Creative Cloud tools (InDesign, Illustrator, Photoshop). I collaborated with industry partners to incorporate interactive video elements and executed a custom social media strategy via Marketo emails, Instagram, LinkedIn, and blog posts for B2B audiences, including marketers, agencies, and media owners. Â The guide was hosted on a Marketo Landing Page in PDF format, enabling the capture of detailed analytics and metrics.
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Campaign Performance & Engagement
The Omni-Channel Holiday Guide campaign successfully reached and engaged target audiences, providing valuable insights and driving increased interest in Index Exchange's solutions. Key metrics demonstrate the campaign's effectiveness:
The campaign achieved significant reach and engagement across all targeted channels, including Marketo emails, Instagram, LinkedIn, and blog posts.
The Marketo Landing Page effectively captured detailed analytics and metrics, including lead information, providing valuable insights into audience demographics and interests
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