VICE x IC

Nostalgic Escape Forever
Vice Broadly and Industry City partnered for a 90s-themed activation and a leasing-driven print ad. The event centered around an "Infiniti Room" and fostered community through food and drinks. Vice featured the Industry City ad in their special edition magazine, highlighting the limitless leasing opportunities available to creatives and startups. The accompanying event boasted one of the best turnouts Industry City had seen, attracting a diverse mix of creatives, tech professionals, Sunset Park locals, and entrepreneurs.
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Event Success & Marketing Impact
The VICE x IC collaboration successfully generated significant buzz and engagement, driving awareness of Industry City's creative and entrepreneurial ecosystem. Key metrics highlight the campaign's impact:
The 90s-themed event achieved an exceptionally high turnout, attracting a diverse audience of creatives, tech professionals, Sunset Park residents, and entrepreneurs. The event and print ad generated significant buzz on social media platforms, with attendees and readers sharing their experiences and engaging with the campaign's content.
The print ad and event messaging effectively communicated the availability of leasing opportunities at Industry City, targeting creatives and startups seeking inspiring workspace environments. The event and print ad generated significant buzz on social media platforms, with attendees and readers sharing their experiences and engaging with the campaign's content.
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