Your Office 5VaughnDrive
Modern Marketing
With a newly constructed Class A lobby and immediate adjacency to Princeton, New Jersey’s Route 1 Retail Corridor, the 80,000 SF building at 5 Vaughn Drive required modern branding, a robust digital presence, and unique marketing collateral for print and digital leasing initiatives. The building's distinctive facade provided the foundation for a strong brand identity. Combined with its three-story frame, the floor plans were designed in an easy-to-understand, cohesive layout, overlapping at the Common Corridor. These floor plans accompanied a versatile marketing flyer specifically tailored to the outreach needs of the broker and building owner. The flyer was designed for print, digital interactive PDF, inline email image, and social media distribution. This adaptable marketing approach complemented the new building and attracted future tenants. The campus was successfully sold to JLL in 2023.
Marketing Effectiveness & Property Performance
The modern marketing strategy for 5 Vaughn Drive successfully positioned the property in the market, attracting tenant interest and contributing to its eventual sale. Key metrics suggest the campaign's impact:
The branding, digital presence, and marketing collateral significantly increased the visibility and awareness of 5 Vaughn Drive among potential tenants. The marketing efforts generated a strong level of tenant inquiries and interest in the property, demonstrating the effectiveness of the messaging and visual communication.
The marketing materials effectively communicated the key features and benefits of 5 Vaughn Drive, including its Class A lobby, proximity to retail, and flexible floor plans. The successful sale of 5 Vaughn Drive to JLL in 2023 demonstrates the effectiveness of the overall marketing strategy and the property's strong market position.
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